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Jewish, Modesty, Start

How it all began

Jan 16, 2026 Sorrell Kropf

How it all began

I'm going to come clean: I didn't always cover my hair. My choice came as a calling to draw closer to modesty and Judaism around 2022. I was watching vloggers and YouTubers from all religious backgrounds who covered their hair, and I decided I wanted to see how it felt. I purchased a wrap online, wore it to work one day, fully covering my hair, and have never looked back. I loved the way it felt, not just the feel of the fabric, but the embracing protection it gave me as I went about my day. I felt freed, I felt beautiful, and I felt like I stepped into something that was always supposed to be a part of me.

I became a full-time hair wrapper, collecting many beautiful scarves and accessories along the way. My wrap has become a part of my identity, and I am proud to have it be a part of me.

At first, I received some questions and comments from my peers who were confused, which is completely understandable because I went from no wrap to full-time wrap overnight. I answered them with love because I knew people were genuinely curious.

Fast forward to 2025 - I had the opportunity to purchase a hair scarf company from a friend. The deal didn't go through, but it got me thinking about starting my own. I wanted to start a company that provided more than a scarf from a catalogue. I wanted to create scarves from last-chance or gently used fabrics. These threads still had a life and a story to tell, and I knew I could help them do just that.

I love how my clients connect with my wraps, and I love when they tell me their stories about hair wrapping. I would love to hear your story, and I am deeply grateful that you are here.

Much love,

Sorrell

Love the tichel I'm wearing? It's the Zelia, and unfortunately, it's sold out, but you can find similar tichels in my Darker and Bolder collection!


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